Who, What, When, Where, Why. Wanderjack.

Why Jack is a sustainable traveler? Because he represents our “6 W”!

 WHO

Jack is a person who is addicted to travel, whom as soon as he comes back home from a journey is already thinking to the next one. He is a dreamer: his mind wanders thanks to a map, a picture, or just an idea. His heart beats for travels, he’s in love with the beauty of discovery. He respects the destination and he travels with wisdom. He cares for the environment, he is responsible.

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WHAT

He travels with passion and he believes in the true experience: he desires to access to other people’s cultures, ways of life, food and environments. He wants to live the experience in first person, touch it directly and connect with people.

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 WHEN

He doesn’t wait for the “touristic season” to open, and doesn’t conform with the masses. Jack is not just a number. He travels when he feels the desire to depart and live an adventure. Whenever he wants, whenever he needs.

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 WHERE

Jack wants to experience new destinations, new places, new and authentic people… new adventures. Italy is a melting pot of different arts, dialects, traditions… a treasure of cultural diversity before the globalization. Jack respects other cultures and attempts to experience and understand heritages and multiculturalism.

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WHY

He knows tourism brings positive impacts as well as negative ones, he aims to create the maximum benefit to local communities with the least possible social and environmental impact. He gives something to the local community, but he knows he will take back much more. He cares to preserve and enhance; he desires to share and transmit; he believes in a true and genuine world far away from the routine.

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WANDERJACK

All of this means Wanderjack. Choosing the right destinations, the right suppliers, to ensure the preservation of threatened communities and areas is essential to us. Choosing the appropriate sights, the unspoiled tastes and smells to pledge the correct way of travel is our mission.

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Danny Zancanaro