who we are

wanderjack-insidersWanderjack is an Elena’s idea, who is herself while travelling and feeling  flip-flaps freedom.

After many years of elegant shoes and suits, still dreaming bare feet, she decided it was the right time to be back to emotions. Again. And feeling herself free.

But it is not easy to let yourself go, trying to be what you really are

Sometimes you need a slap in the face or a journey in the Australian  sand.

Once at home Elena enters the office with a new resolution. Since long time she was thinking15420791_246949935717764_109938772692788146_n to create a tour operator comparable to her way to travel: tastes, smells,

hands to shake and meeting people in a real way.

Elena was determined: it was time to restart.

Each travel deserves right partners, since there is no future if you cannot share the same project, building it day by day. Everybody must get in the game with a learning spirit, moving ahead own limits and jump.

img_0783So … after thons of post-it, posters and felt pens we started to draw, to plan and to dream together.

One after the other, Elena fit us in a 70’s van


We wandered all round to find real experiences for Jack, our traveler.

We visited oil mills and wine cellars, we rode horses, we flew over the horizon enjoying the silence of the nature, we rowed and made creations with the help of skilled artisans.

Most of all we met people. People who welcomed us with open arms,img_8857

who loves their vineyards like their kids, who deeply know their land and are able to describe it with the utmost passion. 

Sometimes we get lost in places we do not even know they exist, but Elena always kept the route straight.

During this journey we learned to trust in each other, creating new words, drawing and taking pictures always thinking about Jack.

One day we decided to leave, and now we are ready to go ahead in this adventure, since we are a proactive team who wrote the “traveller’s manifesto” and we share the same DNA.


People Branding

People Branding is targeted to those who decide to move day by day from what they know and do, and to someone that needs to acquire visions and instruments suitable for a changing world. It is a simple approach method, that provides a set of integrated and modular tools useful to understand and to create value for its business ecosystem. Differently from other methods and business models, People Branding has an “outside-in” approach centered on people, relationships and sharing; it believes in the game to stimulate lateral thinking and co-creation; it believes that the need to address the dynamically strategies is a central point.

Giovanni Maisto

Illustrator and Concept artist, his aesthetic research is inspired by the purity of beauty in all its forms, ranging from illustration to embracing the world of cartoons, video games and films.


Atman aims to help companies to develop the online brand potential and their business performances, ensuring the best operational management processes and all different tools that characterize the Web. The best technological and marketing solutions, combined with the experience and the creativity of our team, will enable your company to reach real and measurable results.

Silvia Cogo

Traveler and designer, she realizes design projects and visual communication for companies oriented to ecology and sustainability.